Jim SIplon

Jim Siplon currently serves as the Chief Operating Officer of JUST (take out the comma here) Water. He is helping retool responsible retooling the bottled water space first with a ground breaking product in renewable packaging, sourced from a first of its kind collaborative and fair trade water agreement with the city of Glens Falls, NY. (add period here) These and many other attributes are part of a larger scale effort to reimagine the way consumer goods go to market with the intended result of better products, better business models and better communities for all.

In addition to his duties at JUSTWater, Jim also heads up the Rethinkh20 initiative, helpings large scale water users fundamentally "Reduce, Reuse and Rethink” (add quotes) their water consumption and costs. Rethinkh2o has many large scale projects across the country ranging from factories to hospitals to urban mixed use facilities, saving clients millions of gallons of water and associated costs while helping address the challenge of water scarcity.

Jim has a long background in water, industrial operations and technology for more than 20 years after 8 years as an officer in the US Air Force. He has held senior positions at MCI, GE, Roll International and Teleflora before becoming the Managing Director of Fiji Water. It was in Fiji that Jim became aware of the need for innovation in the industrial water space while trying to reduce Fiji Water’s carbon footprint and water intensity. Upon leaving Fiji, Jim led large scale water efforts in New Zealand, Africa and the US before joining JUST in 2014.

Jim has an undergraduate degree in astrophysics from Utah State University and an MBA from Boston University.